Why ‘Bell Let’s Talk’ doesn’t sit well with me.

I want to make it evidently clear that I am all for mental health awareness and supporting related causes. I have always struggled and believe that funding is entirely necessary.

Bell is a Canadian Telecommunications giant. For one day each year, the #BellLetsTalk campaign overtakes social media, with Olympian Clara Hughes as their Spokeswoman.

They make sure you are aware of the campaign through every advertising platform imaginable. I can’t imagine the money they put in to advertising alone.

They utilize the hashtag to get their customers and even non-customers talking about it to which they make a donation to their own fund.

I just don’t think this is the right way to do it. I have most definitely had real-life disagreements on this subject as well.

Here’s why I don’t think it’s okay:

  1. According to Forbes, Bell Canada (BCE) has a market cap of 40.5 Billion Dollars.
  2. Bell’s employees do not get equal or fair treatment in regards to their own mental health. CBC has written about this and there are various other articles online too.
  3. They have various ways you can get involved and they donate 5 cents to different initiatives. As far as I am concerned, they can make a sizeable donation without using the hashtag to, essentially, get very cheap marketing for their brand.
  4. The Bell Community Fund has a financial cap of $25,000 and has all kinds of exclusions including: Anti-stigma projects and event sponsorships etc.

I believe we should get to the point where talking about our mental health is a regular thing we can participate in and completely free of judgment. I don’t believe it is right to capitalize on mental health/wellness/illness for financial gain. I also don’t think it should be segregated to one day of the year that is decided on by a multi-billion dollar telecommunications giant.

Let’s talk about it, I think we need a new hashtag.

#LetsTalkAboutMentalHealth maybe?

Margaux

Disclaimer: This is my own opinion and should not reflect the brands or companies I have graciously partnered with.

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