Brand Awareness At Our Expense

When a brand like Mortgage Tree runs a contest and they utilize an Artist that is NOT AUTISTIC for a campaign, red flags are raised immediately.

There are SO MANY THINGS WRONG WITH THIS. Can you spot them all?

A contest is being run and prizes are available to those they choose. There’s not many restrictions as to who can enter.

When I say this has a lot to do with branding, Crystal Salamon deleted her original case study which revealed that only about $60 has been spent on paid ads when this campaign was run in 2017. That’s right: she’s been at it for years.

I have posted negative reviews on both Crystal’s facebook page and Mortgage Tree as well. With Mortgage tree, that lead to a very uncomfortable conversation through private messages which I try to avoid.

They’ve also VINYL WRAPPED A CAR (which was revealed after this conversation)

For more information on this campaign:

Of course, there’s plenty more links that include all the twitter and instagram pages as well as a search for their hashtags. They’ve got all their bases covered. The youtube videos are pretty bad too.

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