Brand Awareness At Our Expense

When a brand like Mortgage Tree runs a contest and they utilize an Artist that is NOT AUTISTIC for a campaign, red flags are raised immediately.

There are SO MANY THINGS WRONG WITH THIS. Can you spot them all?

A contest is being run and prizes are available to those they choose. There’s not many restrictions as to who can enter.

When I say this has a lot to do with branding, Crystal Salamon deleted her original case study which revealed that only about $60 has been spent on paid ads when this campaign was run in 2017. That’s right: she’s been at it for years.

I have posted negative reviews on both Crystal’s facebook page and Mortgage Tree as well. With Mortgage tree, that lead to a very uncomfortable conversation through private messages which I try to avoid.

They’ve also VINYL WRAPPED A CAR (which was revealed after this conversation)

For more information on this campaign:

Of course, there’s plenty more links that include all the twitter and instagram pages as well as a search for their hashtags. They’ve got all their bases covered. The youtube videos are pretty bad too.

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#AutisticVoicesFirst

Autism Speaks. It's Time to Listen.

When I realized that Autism Speaks slogan was “It’s time to listen”, my heart sank.

I honestly felt like I broke in to a thousand little pieces that no one could pick up. It was the feeling of grief. The more I research, the more I realize how much Autistic voices matter.

The CEO of Autism Speaks is someone who has experience managing different health related foundations. Her name is Angela Geiger. As far as I can tell – She is NOT Autistic.

Autism Speaks Canada is headed up by Jill Farber and she has spent 15 years as a private consultant specializing in ABA. She is NOT Autistic.

It’s important for the verbal portion of the Autism community to speak up for not only us but for our nonverbal brothers and sisters. After all, we know best. This is who we are in every aspect of our being.

Wouldn’t it be nice for Autism Meetup groups and self-advocacy networks to have funding and get provided devices and tools to make life easier? Frustratingly enough, most companies need a “front” to do so. By that I mean a “charitable” organization with whom to “partner” with so it looks like they’re doing a DAMN amazing thing to benefit those who need it most. Why can’t they do it without the publicity or without a partnership? Money- simply put! Advertising is key. Looking good to those who are uneducated on the subject increases profit margins and a veil of “doing good”.

Let’s PUT #AutisticVoicesFirst

 

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Disclaimer: This is my own opinion and should not reflect the brands or companies I have graciously partnered with.

Why ‘Bell Let’s Talk’ doesn’t sit well with me.

I want to make it evidently clear that I am all for mental health awareness and supporting related causes. I have always struggled and believe that funding is entirely necessary.

Bell is a Canadian Telecommunications giant. For one day each year, the #BellLetsTalk campaign overtakes social media, with Olympian Clara Hughes as their Spokeswoman.

They make sure you are aware of the campaign through every advertising platform imaginable. I can’t imagine the money they put in to advertising alone.

They utilize the hashtag to get their customers and even non-customers talking about it to which they make a donation to their own fund.

I just don’t think this is the right way to do it. I have most definitely had real-life disagreements on this subject as well.

Here’s why I don’t think it’s okay:

  1. According to Forbes, Bell Canada (BCE) has a market cap of 40.5 Billion Dollars.
  2. Bell’s employees do not get equal or fair treatment in regards to their own mental health. CBC has written about this and there are various other articles online too.
  3. They have various ways you can get involved and they donate 5 cents to different initiatives. As far as I am concerned, they can make a sizeable donation without using the hashtag to, essentially, get very cheap marketing for their brand.
  4. The Bell Community Fund has a financial cap of $25,000 and has all kinds of exclusions including: Anti-stigma projects and event sponsorships etc.

I believe we should get to the point where talking about our mental health is a regular thing we can participate in and completely free of judgment. I don’t believe it is right to capitalize on mental health/wellness/illness for financial gain. I also don’t think it should be segregated to one day of the year that is decided on by a multi-billion dollar telecommunications giant.

Let’s talk about it, I think we need a new hashtag.

#LetsTalkAboutMentalHealth maybe?

Margaux

Disclaimer: This is my own opinion and should not reflect the brands or companies I have graciously partnered with.