Brand Awareness At Our Expense

When a brand like Mortgage Tree runs a contest and they utilize an Artist that is NOT AUTISTIC for a campaign, red flags are raised immediately.

There are SO MANY THINGS WRONG WITH THIS. Can you spot them all?

A contest is being run and prizes are available to those they choose. There’s not many restrictions as to who can enter.

When I say this has a lot to do with branding, Crystal Salamon deleted her original case study which revealed that only about $60 has been spent on paid ads when this campaign was run in 2017. That’s right: she’s been at it for years.

I have posted negative reviews on both Crystal’s facebook page and Mortgage Tree as well. With Mortgage tree, that lead to a very uncomfortable conversation through private messages which I try to avoid.

They’ve also VINYL WRAPPED A CAR (which was revealed after this conversation)

For more information on this campaign:

Of course, there’s plenty more links that include all the twitter and instagram pages as well as a search for their hashtags. They’ve got all their bases covered. The youtube videos are pretty bad too.

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Acceptance, please?

I’m laying in bed right now, trying to desperately turn off my active mind. It’s nearly impossible to do.

Photo by Pixabay on Pexels.com

As April 1st comes to a close, i’m already struggling to come to terms with this month and the ignorance i’ve already encountered. Twitter is the place to go when you desire controversy and i’m no stranger to that.

I reside in British Columbia and we are synonymous with the NHL team, The Vancouver Canucks. Many people find them to be a source of pride and optimism, even to go so far as to say they represent Vancouver. I believed that for a long time until I became aware of the Canucks Autism Network.

It’s a great thing to want to support Autistic people but it’s another thing to utilize the puzzle piece and incorporate material sourced from Autism Speaks. They also use strange language like “families with autism” in their marketing materials. I feel like the #1 resource for those who organize these events and create the foundation for these networks and charities should be an Autistic person or even a group of Autistic people. To me, that simply is common sense.

The way these events are structured, there is a strong emphasis on family and children. A lot of the time Autistic adults are left out and not even considered. It’s as if they believe Autistic adults don’t exist. Hello! We’re here. We exist. We have opinions, thoughts, feelings that we would love to share with you. We’re human too!

I also saw that they are working with Microsoft’s Vancouver Office. For a while, I wanted to reach out and collaborate with Microsoft and I couldn’t even find a viable way to contact the right department. I was given a telephone number, I tried to exhaust internal contacts and I couldn’t get to the right person. I wonder if it’s purposely inaccessible? Microsoft has a program to hire Autistic people and yet the company is virtually unreachable.

Between Canucks Autism Network, Autism Support BC and Surf’s Up For Autism, amongst many others, we continue to be coloured blue and puzzled. I feel as though they don’t know the negative connotations or simply don’t care. If you want to help us, ask us. Put it out there on twitter. Have a focus group with Autistic people of different ages. ASK US FIRST. If you’re running a contest with a colouring page for Autism, hire an Autistic artist.